HumanGraphics' Faces feature is built on an ensemble of state-of-the-art deep learning models. Trained on millions of human-labeled faces, the models reliably provide high-quality demographics data for even the smallest faces in images.
By combining multiple best-in-class models, HumanGraphics is able to provide high-quality age, gender, and race data. This makes HumanGraphics one of the only facial analysis products providing race data available in the market today.
Demographics data from facial analysis is the gold standard in industry. When face data is available, for example from social media profiles or tagged photos, HumanGraphics' demographics data allows marketers to build smarter campaigns with superior performance while also helping ensure that marketing reaches only the people it should.