Locations

Parse location names into parts, identifiers, and coordinates

the Data

195 Countries, 100+ Languages

HumanGraphics Locations feature is based on a global dataset of official (and unofficial) place names in multiple languages that was painstakingly pieced together from official government data, data sets crawled from social media, and other public data sets.

With data for every country in the world in more than 100 languages, it is one of the biggest datasets of its kind in the world.

195 Countries
Official Names
Informal Names
100+ Languages
The algorithm

"Beantown" to "Boston"

HumanGraphics uses a proprietary reverse-template statistical parser that leverages its unique dataset of official and informal names and its knowledge of global naming schemes to provide the best match every time.

Countries
States, Provinces, & Administrative Areas
Cities
100+ Languages
the applications

From Geotargeting to GDPR

Understanding where customers are located allows your business to do smarter, more effective marketing and navigate the increasingly complex system of global regulation.

Analytics
Governance
Personalization
Compliance

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