Marketing & Sales
HumanGraphics' proprietary data processing engine provides superior data to inform a variety of sales and marketing needs.
Create More Meaningful Segments
By analyzing name, location, and face data together, HumanGraphics is able to provide a complete and accurate demographic profile of anyone. Enrich existing and potential customer records, social media fans, and even leads to power a variety of use cases, like advanced segmentation.
Segment by Age
Age determines stage of life, and therefore wants and needs. A 20-year-old probably isn't interested in retirement homes.
Segment by Gender
Gender plays an enormous role in behavior and habits. Conversion on beauty products is likely to be much higher among women than men!
Segment by Race
Race and culture shape our views of and relationship with the world around us. Content that respects cultural views performs better.
Make Everyone's Experience Right for Them
It's impossible to write content that will resonate with your customers if you don't know who your customers are! And even if you know your customers in aggregate, you can't do anything about it without knowing who each customer is individually. HumanGraphics allows marketers to label individual leads and customers with a detailed demographic profile before you ever reach out to them so you can make the best first - and every - impression.
More Relevant Content
Understanding customers better means created content is more relevant, too. It's hard to hit a bullseye you can't see.
Better Targeting
Knowing more about your customers allows you to target them more specifically, either directly or through lookalikes.
Wider Funnel
Reaching the right people with more relevant content means better conversions, and a wider bottom of the funnel.
Reach Out to the Best Potential Customers First
Different kinds of customers have different lifetime values. Having a detailed demographic profile of a potential customer before you even reach out to them allows businesses to perform predictive lead scoring and prioritize the most valuable potential customers for special offers, direct outreach, and so on.
Prioritize Leads and Prospects
Focusing on the best leads and prospects firs improves marketing efficiency across the board. Spend less and make more!
Higher Conversion Rates
Better leads and prospects convert more often and at higher values, by definition. Identifying these opportunities a prior changes the game.
Increased Average Lifetime Value
Getting more spending customers in the door means a higher average lifetime value per customer on average, a key KPI for success.