Data Science & Machine Learning
Successful Data Science and Machine Learning offerings are built on high-quality datasets. HumanGraphics can help.
Better data inputs, more accurate model outputs 💯
The HumanGraphics product suite is a one-stop shop for data preparation involving names, faces, and demographic data.
Data Cleaning
Is that a real name in the name field? Or a real place in the city field? HumanGraphics can tell you for sure.
Data Structuring
Parse unstructured human and location name data into structured fields.
Data Enrichment
Append detailed demographic profiles to existing records for data modeling, machine learning, etc.
Rocket fuel for models of human behavior 🚀
Demographics are one of the most powerful and versatile tools in any ML engineer's toolbox.
Recommendation
Demographic facts are the best way to solve the cold start problem in recommendation engines.
Segmentation
Customer segmentation models consistently find demographics to be their most discriminatory features.
Predictive Lead Scoring
Being an a priori approach by definition, predictive lead scoring benefits from all possible data, especially demographics.
Demographic features power the best models 💪
Decades of feature engineering have taught industry that record-level demographic data builds powerful features.
Age
Age determines stage of life, and therefore wants and needs, which makes it a strong predictor of behavior.
Gender
Gender influences our interests and attitudes, which makes it important context for any model involving humans.
Race
Race and culture shape our views of the world around us, which makes them a powerful explanatory feature.